Market Development
We foster innovative market-based solutions for economic recovery and growth in frontier and emerging markets.
What and why?
Market-based solutions foster sustainable and equitable development because they empower individuals with choice and agency. Market-based approaches to development can generate self-sustaining and viable livelihoods. On the basis of needs and market assessments, locally feasible solutions can be leveraged to create opportunities in emergency and non-emergency contexts alike, particularly for socially excluded groups including women and vulnerable communities. Market development approaches create solutions that are innovative and locally rooted. We believe that market growth underpins development and particularly helps reduce volatility in times of crises and conflicts.
What we do
We engage with market development programmes in varying sectors, including the culture creative industries, tourism, agriculture, social enterprises, to achieve economic inclusion and financial freedom of beneficiaries in developing regions. We support social enterprises in frontier markets through capacity-building, market research and impact measurement. We actively support collaborations between the public and private sector by developing inclusive market programmes for development objectives.